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Privacy Policy

Privacy Policy

This website is operated by DNA and U LTD. The terms "we", "us" and "ours" on the website refer to DNA and U LTD. DNA and U LTD offer this website (hereinafter referred to as the Website), including all the information, tools and services available on this website for you, the user, subject to your agreement with all the conditions, policies and notices set forth here.

We reserve the right to refuse any order that you place. At our sole discretion, we may limit or cancel the quantity purchased per person, per family, or per order. In the event of a change or cancellation of the order, we will try to notify you by e-mail and/or by the billing address/phone number specified when ordering. We reserve the right to limit or not accept orders that, in our opinion, are submitted by dealers, intermediaries or distributors.

You agree to provide current, complete and accurate order and account information for all orders placed at our store.

If you send certain specific materials (for example, competitive works) at our request or you send creative ideas, proposals, projects, plans or other materials of your own free will, whether online, by email, regular mail or otherwise (hereinafter referred together as “comments”), you agree that we can edit, copy, publish, distribute, translate and otherwise use any comments that you send to us at any time, without restrictions.

We do not undertake:

  • Keep any comments secret;
  • Compensate for any comments; or
  • Reply to any comments.
  • Your provision of personal information through the store is governed by our Privacy Policy.

    What do we do with your information?

    When you place an order in our store, we collect the personal information you provide, such as your name, address and email address, as part of the order processing process.

    When you browse our store, we also automatically receive the IP address of your computer, as well as information that allows us to find out about your browser and operating system.

    Email Marketing (if applicable): we may send you emails about our store, new products and other updates at your permission.

    As a rule, the third-party providers involved by us will collect, use and disclose your information only to the extent that they need to provide the relevant services.

    However, some third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies regarding the information we are required to provide to them for your purchase transactions.

    We recommend that you read their privacy policy so that you understand how your personal data will be processed by these providers.

    In particular, remember that some providers may be located or have institutions in jurisdictions other than yours or ours. Therefore, if you decide to continue a transaction that includes the services of a third-party service provider, then your information may be subject to the laws of the jurisdiction in which the service provider or its facilities are located.

    For example, if you are in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used to complete this transaction may be disclosed in accordance with U.S. law, including the U.S. Freedom Act.

    Once you leave the website of our store or are redirected to a third-party website or application, you are no longer guided by this Privacy Policy or the User Agreement of our website.

    When you click on the links in our store, they may lead you off our website. We are not responsible for the privacy policies of other websites and recommend that you read their privacy statements.

    We take reasonable precautions and follow best practices to ensure that your personal information has not been lost, misused, opened, disclosed, altered or destroyed.

    By using this website, you confirm that you have reached the age of majority in your country, state or province of residence, or that you have reached the age of majority in your country, state or province of residence and you are the parent or legal representative of a minor and have given your consent to the use of this website.

    We reserve the right to change this privacy policy at any time, so please review it often. Changes and clarifications will take effect immediately upon posting on the website. If we make significant changes to this policy, we will inform you that it has been updated so that you know what information we collect, how we use it and under what circumstances, if any, we use and / or disclose it.

    If our store is acquired or merged with another company, your information may be transferred to new owners so that we can continue to sell you goods.

    Privacy Statement

    At DNA and U LTD, hereinafter referred to as DNA-28 “we”, “us” or “ours”, we strive to protect and respect your privacy. All genetic test results and any personal information is stored under strict privacy policy. We do not store credit card data and do not transfer customer data to third parties, unless this is part of the provision of services to you, for example, arranging for the sending of a test suite, conducting credit checks and other security checks and for the purpose of researching and profiling customers or when we have your explicit permission to do so. Our privacy policy may change at any time in the future. You agree to regularly visit this page, and your continued access or use of (“our website”) will mean that you agree to the changes.

    Your DNA Sample

    Your DNA sample will not be used for any genetic studies other than the ones you ordered. After your test is completed and verified, your DNA sample will be stripped of all personal identifiers and can be used as a control in future analyzes. DNA not used for control will be destroyed.

    Your Genetic Information

    Your genetic information will not be directly linked to your personal information but will be stored in our secure database, which will serve customers' requests for replacing lost reports. This information is strictly confidential and will not be disclosed to third parties without your permission unless required by law.

    Your Personal Information

    We may collect and process the following data about you:

    Personal information that you provide by filling out forms on our website

    Detailed information about your visits to our website (including, but not limited to, traffic data, location data, weblogs, and other communication data, as well as resources that you access). We may also request information from you when you report a problem with the website. If you contact us, we may keep a record of this correspondence. We may also ask you to fill out questionnaires that we use for research purposes, although you are not required to answer them.

    Amendments to your personal information

    Please help us ensure the accuracy and relevance of the information about you that we store. If you believe that any information we have about you is incorrect or incomplete, please contact us and we will update any information about you as soon as possible. If you want us to permanently delete your personal data from our customer database, we will do this at your request. You know that DNA and U LTD will no longer be able to provide you this service in this case. Data Protection Act 1998 DNA and U LTD are fully committed to complying with the 1998 Data Protection Act (the “Data Protection Act”), and we process your personal data in accordance with this Law.

    You have the right to access information about you that DNA and U LTD have, and your right to access can be exercised in accordance with the Law. You can request free access, but depending on the personal information you request, we may charge you a refund for our expenses by providing detailed information about you that we store. We will notify you of any such fees in the first place, if applicable, and before we proceed.

    Please make any requests in writing using our contact page, and we will promptly satisfy your request.

    Disclosure of your information

    Your personal information will not be disclosed to anyone outside of DNA and U LTD, with the exception of:

  • Those who conduct genetic screening and those who prepare your report;
  • In the event that DNA and U LTD sell or buy any business or assets;
  • If DNA and U LTD or their assets are acquired by a third party, in this case, the personal data that we store about our customers may be one of the transferred assets;
  • If we are required to disclose or transmit your personal data in order to comply with any legal obligations or to enforce or apply our terms; or to protect the rights, property or safety of DNA and U LTD, our customers or other persons. This includes exchanging information with other companies and organizations in order to protect against fraud and reduce credit risk; or
  • At your permission.
  • However, we cannot be held liable for the actions of third-party websites from which you may have been redirected to our site.

    Information transfer

    The information we receive from you is transmitted and stored at the destination within the European Economic Area (“EEA”). However, this information may be processed by personnel outside the EEA who works for DNA and U LTD, or one of our service providers. Such processing may be required to complete your order, process your payment details or provide support services. Unfortunately, the transmission of information over the Internet is not completely secure. We will do our best to protect your personal data, but we cannot guarantee the security of data transmitted to our website; You do any data transfer at your own risk. As soon as we receive your information, strict procedures and security functions will be involved to try to prevent unauthorized access.

    Customer Inquiries

    You can obtain information about your genetic screening, User Agreement or future offers directly from DNA and U LTD by e-mail:

    Information from DNA and U LTD

    DNA and U LTD request additional information only if it is deemed necessary to provide you with the services described in this offer. Research in the field of genetics and health is ongoing, and in the course of these studies, new information may appear on the genetic alternatives that we use for the test.

    DNA and U LTD are under no obligation to inform you of any future genetic research developments presented in this offer. DNA and U LTD may in the future send you an offer for new developments in the field of genetic screening, which you can accept by entering into a separate agreement.

    Cookies and Web Beacons

    In order to provide you with the best experience of using our website, a small amount of information is placed on your device (for example, on a computer, tablet or mobile phone) when using our website. These are small text files known as cookies.

    These pieces of information are used to help us improve the website, for example: by providing the service the ability to recognize your device so that you do not have to provide the same information several times in one session; Recognizing that you may have already provided a username and password, so you do not need to do this for each requested web page; measuring the number of people who use our site; and collecting other information about how our website is used. Cookies are also used to protect your privacy when browsing our website. By continuing to browse the website, you are agreeing to our use of cookies.

    Cookies can be divided into four categories:

  • Strictly necessary cookies: allow the website to provide the services you request, including remembering the elements of the shopping cart. It is also important to ensure the effectiveness of the website, for example, allowing you to enter the protected areas of our website.
  • Performance cookies: collect anonymous information about how people use the website and combine it with other users so that we can improve the website's performance. For example, we use Google Analytics cookies to understand how customers come to the website, view or use the website and highlight areas where we can improve user experience. The data stored in these cookies never contains personal data from which your identity can be established.
  • Functional cookies: remember the choices you make, such as language, search options like products and quantity. They can then be used to improve your user experience.
  • Targeting or advertising cookies: collect information about your browsing habits to make advertising relevant to you and your interests. They remember the websites you visited and pass this information on to other parties, such as advertisers.
  • Most web browsers allow you to change your browser settings so that cookies are not stored on your computer or mobile device without your explicit consent. The Help section of your browser usually contains detailed information on managing cookie settings. If you decide to disable cookies, please note that this may limit the use of our website, delay and/or otherwise affect its operation.

    For more information about cookies, visit

    HTML web pages and emails can also contain a small piece of code called a web beacon. In their simplest form, web beacons allow a website to transmit or collect information by requesting a graphic image. DNA and U LTD may use web beacons as part of the website, but only to detect fraud.

    Foreign websites

    Our website may contain links to our affiliate websites, advertisers and other third parties. If you click on a link to any of these websites, keep in mind that they have their own privacy and cookie policies and that we are not responsible for any third parties.