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User Agreement

User Agreement

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange delivery or return a purchase, it is understood that you consent to the collection and use of this information only for this purpose.

When we request your personal information for other reasons, for example, for marketing purposes, we will either directly request your express consent or give you the opportunity to refuse.

If, after your consent, you change your mind, you can withdraw your consent that we contact you or continue to collect, use or disclose your information by contacting us at or sending us a mail at DNA and U LTD, Kineret 5 Beni Brak, Tel Aviv, Israel.

We may disclose your personal information if required by law or if you violate this User Agreement.

If you selected a direct payment gateway to make a purchase, DNA and U LTD store your credit card information encrypted using the Payment Card Industry Data Security Standard (PCI-DSS). Your transaction data is stored only for the time necessary to complete the purchase transaction. After that, information about your transaction will be deleted.

PCI-DSS requirements help secure the processing of credit card information by our store and its service providers.

If you want to: access, correct, change or delete any of your personal data that we have, file a complaint, or simply want to receive additional information, contact our privacy officer at or by mail at DNA and U LTD, Kineret 5 Beni Brak, Tel Aviv, Israel.

Limitations and Disclaimer

DNA and U LTD do not provide specific medical advice, but only information for educational purposes about possible positive or negative health effects.

DNA and U LTD do not provide medical advice and strongly recommend that you consult a qualified physician to diagnose and answer your personal questions.

The information provided to you does not confirm or replace any medical diagnosis or status provided by a healthcare provider. The information provided to you is not a genetic diagnosis of the disease and does not determine the existing disease. Persons with additional questions regarding health status or genetic testing should consult a doctor or genetic counselor.

The information provided by DNA and U LTD are neither comprehensive nor absolute, and may not apply to individual circumstances if this information is subsequently found to be inaccurate or outdated due to new scientific discoveries. The report is provided as is, and you will not be provided with additional information, feedback or updates unless you conclude a separate update agreement regarding new developments.

The report contains the full amount of information provided to you in accordance with this agreement.

DNA and U LTD make no warranties or representations, express or implied, that this Service will meet your requirements or expectations. No advice or information, whether verbal or written, obtained through or during the provision of this Service, constitute any warranties or representations or other obligations.

Cancellation and Return Policy

Return and Cancellation:

We will refund your money if you cancel the order before sending the DNA testing kit. If you received a defective DNA testing kit, please contact us by mail attaching detailed information on the order and defect. You can send a DNA testing kit that you think is defective to DNA and U LTD, Kineret 5 Beni Brak, Tel Aviv, Israel.

After receiving the returned DNA test kit, we will fully examine it and notify you by e-mail within a reasonable period of time whether you are entitled to a refund or replacement as a result of a defect. If you qualify for a replacement or refund, we will replace the DNA test kit or refund the order value using the payment method that you paid for the order or an alternative payment method.

Shipping policy:

  • All orders are subject to the availability of a DNA testing kit. If the DNA testing kit is not in stock at the time of placing the order, we will notify you and will refund you the full amount using the same payment method that you used to pay for the order.
  • We accept orders worldwide.
  • Delivery time will be estimated after placing your order. Delivery time is approximate and is estimated from the date of shipment, not from the date of order. Delivery time should be used only as approximate and is subject to acceptance and approval of your order. Unless there are exceptional circumstances, we will make every effort to complete your order within 20 business days from the date of your order. Working days - from Monday to Friday, except holidays. Delivery date may vary depending on the delivery location, delivery method and goods ordered.
  • Shipping cost depends on the shipping method. Shipping cost is included in the cost of the DNA testing kit.
  • Damaged items during transportation. If the packaging is damaged upon delivery, immediately contact us at
  • If you have any questions about delivery or your order, please contact us at
  • Terms of Use

    By accessing or using any section of the website, you agree to abide by the applicable User Agreement. If you do not agree with any terms of this Agreement, you should stop using the website or any services. If this User Agreement is considered as an offer, accepting it, you accept only the terms of the User Agreement.

    By visiting our website and/or buying something from us, you use our “Service” and agree to abide by this agreement (“User Agreement”, “Agreement”), including those additional terms and conditions mentioned here and/or available at hyperlink. This User Agreement applies to all users of the website, including users who are suppliers, customers, sellers, consumers or authors of the content.

    By agreeing to this User Agreement, you confirm that you have reached the age of majority in your country, state or province of residence, or that you have reached the age of majority in your country, state or province of residence and you are the parent or legal representative of a minor and have given your consent to use this website. You cannot use our products for any illegal or unauthorized purposes, and when using the Service you cannot violate any laws in the jurisdiction of your country of residence (including, also, copyright laws).

    We reserve the right to refuse to provide service to any person for any reason and at any time. You acknowledge that your content (not including credit card information) may be transmitted in unencrypted form, including (a) transmission over various networks; and (b) changes to meet the technical requirements of the networks and/or devices used. Credit card information is always encrypted when transmitted over the network. You agree not to reproduce, duplicate, copy, sell, resell or use any part of the Service, use of the Service or access to the Service or any contact on the website through which the Service is provided, without explicit written permission from us. The headings used in this agreement are included for convenience only and will not limit or otherwise affect this Agreement.

    Any new features or tools added to this store are also subject to the User Agreement. You can view the latest version of the User Agreement on this page at any time.

    We reserve the right to update, modify or replace any part of this User Agreement by posting updates and/or changes on our website. You are required to monitor this page for changes. Your continued use or access to the website after the publication of any changes means acceptance of these changes.

    Prices for our products are subject to change without notice. We reserve the right to change or terminate the Service (or any part or contents thereof) at any time without prior notice. We are not responsible to you or any third party for any changes, price changes, suspension or termination of the provision of the Service.

    We are not responsible if the information posted on this website is not accurate, complete and/or current. The materials on this website are provided for informational purposes only and should not be used as the sole basis for decision-making without consulting the primary, more accurate, more complete or more timely sources of information. You rely on the materials on this website at your own risk.

    This website may contain certain archival information. Archival information is not relevant and is provided for informational purposes only. We reserve the right to change the contents of this website at any time, but we are not required to update any information on our website. You agree that you are responsible for monitoring changes on our website.

    Sometimes the information presented on our website or Service may contain typos, inaccuracies or gaps in the product descriptions, prices, promotions, offers, expenses for delivery of products, transit time and availability. We reserve the right to correct any gaps, inaccuracies or typos, as well as change or update information or cancel orders if any information on the Service or on any linked website is inaccurate at any time without prior notice (including after you made your order).

    We do not undertake any obligations to update, modify or clarify information on the Service or on any relevant website, including information on prices, except as otherwise provided by law. No update date indicated on the Service or on any linked site should be used to indicate that all information on the Service or on any linked website has been changed or updated.

    We do not guarantee or declare that your use of our services will be uninterrupted, timely, safe or error-free.

    We do not guarantee that the results obtained by using the service will be accurate or reliable.

    You agree that from time to time we may suspend the provision of the Service for an indefinite period of time or cancel the provision of the Service at any time without prior notice.

    You expressly agree that you decide to use or not use the Service at your own risk. The Service, as well as all goods and services provided to you through this Service, are provided "as is" and "as available" for your use (except as expressly agreed by us), without any representations, warranties or conditions of any kind, express or suggested, including all suggested warranties or conditions of merchantability, fitness for a particular purpose, durability and non-infringement.

    In no event shall DNA and U LTD, our managers, officers, employees, affiliates, agents, contractors, trainees, suppliers, service providers or licensors, be liable for any personal injures, losses, claims or any direct, indirect, incidental losses of any types, including those resulting from the use of the Service or fines, including also lost profits, lost savings, data loss, replacement costs or any other similar losses, regardless of whether they are based on an agreement, delictum (including negligence), strict liability or otherwise arising from your use of any services or any products acquired during the use of the Service, or any other claims related in any way to your use of the Service or any product, including but not limited to errors in any content, any loss or damage of any kind incurred as a result of using the service or any content (or product) posted, transmitted or otherwise available on the Service, even if it is reported that they are possible. Since some countries or jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages, in such countries or jurisdictions our liability should be limited to the maximum extent permitted by law.

    The obligations and liability of the parties arising prior to the date of termination shall remain in force after the termination of this agreement for all purposes.

    This User Agreement is valid until terminated by you or us. You can terminate this User Agreement at any time by notifying us that you no longer want to use our Service, or when you stop using our site.

    If we consider that you have not fulfilled any condition or provision of this User Agreement, we may also terminate this Agreement at any time without prior notice, and you will be liable for all losses due until the date of termination inclusive; and/or, thus, we may deny you access to our Services (or any part thereof).

    If we do not exercise any right or provision of this User Agreement, this does not mean a waiver of such a right or provision.

    This User Agreement and any policies or rules of work published by us on this website or in relation to the Service constitute the entire agreement and govern your use of the Service, replacing any previous or simultaneous agreements, messages, and offers, either orally or in writing, including any previous versions of the User Agreement.

    Any ambiguities in the interpretation of this User Agreement shall not be construed against the website.

    This User Agreement and any individual agreements under which we provide the Services to you are governed by and construed in accordance with Canadian law.

    You can review the latest version of the User Agreement on this page at any time.

    We reserve the right to update, modify or replace any part of this User Agreement at our sole discretion by posting updates and changes on our website. You must monitor our website for changes. Your continued use or access to our website or Service after the publication of any changes to this User Agreement means acceptance of these changes.

    The conditions for access and use of in Israel and internationally are provided by DNA and U LTD (“DNA and U LTD”) and govern your use under the following conditions:

    By using the website, you agree to abide by these conditions, which will take effect immediately upon your first access to this website. If you do not accept all of the following conditions in full, you shall not go to and use it.

    Your continued use of will be deemed acceptance of the updated or amended terms.

    DNA and U LTD may change these conditions from time to time, so please check this page regularly to make sure you are familiar with the current version. If you do not agree with the changes, stop using this website.


    You agree to use for legitimate purposes only and in such a way as not to infringe rights, not to limit or prevent the use of by anyone else. You may view, download for caching purposes only, and print pages for personal use, subject to the restrictions indicated below.

    You shall not:

  • Re-post materials from this site, including posting it on other sites;
  • Sell, lease or otherwise sub-license materials from the website;
  • Show any material from the Site publicly;
  • Reproduce, duplicate, copy or otherwise use the materials on the website for commercial purposes;
  • Distribute materials from this website, with the exception of materials specifically designed for explicit distribution;
  • Download, publish, broadcast, transmit, make available to the public content for commercial purposes;
  • Adapt, modify or create derivative works from any content for commercial purposes.
  • Any other use of the content requires our prior written permission.

    Intellectual property

    All intellectual property rights, including, but not limited to, copyrights, trademarks, patents and design rights (registered and unregistered) and all content (including all applications) posted on the website, remain with DNA and U LTD.

    The identification of DNA and U LTD or third parties and their products and services using names, images and logos is the subject of copyright, design rights and trademarks of DNA and U LTD and/or third parties. Nothing contained in these terms should be construed as granting any license or right to use any trademark, design right or copyright of DNA and U LTD or any other third party.

    Warranty and liability limitations/disclaimer

    Although DNA and U LTD strive to ensure that the information on this website is correct at the time of publication, DNA and U LTD do not guarantee its timeliness, as well as the completeness or effectiveness of the site or any of its contents. DNA and U LTD or persons acting on its behalf shall not be liable for any errors, gaps or inaccuracies in the content of the website.

    DNA and U LTD exclude all representations, warranties, and conditions relating to the website and the use of this website (including, any guarantees arising from the law of satisfactory quality, suitability for intended use and/or use of proper care and skills) to the maximum extent possible, permitted by applicable law. Nothing in these conditions (or elsewhere on excludes or limits the liability of DNA and U LTD for fraud, death or personal injury caused by proven negligence, or for any other liability that cannot be excluded or limited in accordance with applicable law. With this in mind, DNA and U LTD's liability to you in connection with the use of the website or within or in connection with this disclaimer, whether under an agreement, delictum (including negligence) or otherwise, will be limited to the following:

  • If the website and the information and services on it are provided free of charge, DNA and U LTD are not responsible for any loss or damage of any nature;
  • DNA and U LTD shall not be liable for any consequential loss or damage (regardless of whether such damage or loss was foreseen or otherwise known);
  • DNA and U LTD shall not be liable for the loss of profit, income, earnings, expected savings, agreements, business, goodwill, reputation, data or information.
  • Any links to third-party websites do not imply endorsement of these sites by DNA and U LTD, and any use of these websites by you is at your own risk.

    DNA and U LTD do not guarantee that the features available on will be:

  • Uninterrupted or error-free;
  • That defects will be fixed; or
  • There are no viruses or errors on the website or on the server that makes it available.
  • You acknowledge and agree that you are responsible for performing sufficient procedures and virus checks (including checks for viruses and other threats) to meet your specific requirements for accurate data input and output.


    Any changes made to these Terms will apply to the use of from the date the changes are posted on the site.


    The refusal or delay of DNA and U LTD to exercise any rights in these conditions does not cancel the right of DNA and U LTD to exercise this right.

    This User Agreement is governed by and construed in accordance with Canadian law, and any disputes arising from these conditions are subject to the non-exclusive jurisdiction of the courts of Canada.

    If you want to contact DNA and U LTD about these conditions, please e-mail DNA and U LTD